How Social Influencers| Bloggers Can Help Grow Your Business During & After Covid!
The recent pandemic has had a huge impact on businesses both big and small all across the globe over the past year. Of course, several particular large companies are actually thriving in this business climate. However, at the same time many are struggling and barely hanging on. And sadly, some businesses have had to close their doors completely. If you have not considered adding a social media influencer to your online marketing business plan now, you just may want to start. It may be a matter of survival. Here is how social influencers and bloggers can help grow your business during & after Covid!
Before I explain more details about social media influencers, let me share a bit about my lifestyle/adventure blog business. I started my blog as a result of a life changing event. My travel-lifestyle blog entails primarily my experiences as I travel around the United States. As well as providing guidelines and details on adventures I take through National Parks and other nature environments. My blog has a purpose and that purpose is to promote positivity and activity!
The definition of influencer can be explained as an online account on any of the social media platforms that have a following or an audience you might say. An influencer’s network can range from 500 followers to millions. There are different levels of influencers which include Micro, Macro, and Mega Influencers. Each is briefly explained below:
If you are looking for industry specific and high engagement rates, than Micro Influencers are it. The interaction here can go into deep conversations which can help with a broader reach online.
These influencer accounts typically have a following of 10,000 to 1 million and can have high engagement rates. There are many accounts in this category that might also have that star power; being celebrity and famous names or brands can also be in this group.
This group is basically star or celebrity and essentially famous accounts. And although these influencers can have a high reach, their engagement can be very low. Engagement can be very critical when you are trying to attract customers as well as building trust. This is so you can retain them as repeat customers.
With a background in marketing and advertising, I learned that one of the best forms of advertising in my experience is “Word of Mouth”. This means that your business must provide and offer an experience that is top notch. No matter what business it is. In today’s world, consumers are looking for quality, value, and yes, positive experiences! So when you add an influencer to your marketing plan, he or she can put out the word and describe the experience they had in your business and share it with their audience; hence the world.
Of course, business marketing also entails multi faceted elements and dynamic strategies to be truly successful. And using a social influencer or blogger is only one piece of the entire marketing pie, but they can help you take your business to the next level! If you are looking to build strong and loyal relationships with your customers, an influencer can help significantly in this area. As consumers browse and shop, they also look to spend their hard earned dollars with brands and companies they can trust. Consumers will be more inclined to accept your call to action if they trust your brand or company.
Social media can make a huge impact on your bottom line. This is one of the best methods to create relationships and build strong ones as well. The engagement is what is critical. The blogger or influencer can create deep conversations and truly build friendships, if you will. The engagement gives that influencer huge credibility, and loyalty by the followers. This benefit can be critical to your business. Of course, choosing the right influencer or blogger should be an appropriate fit to your business. So be sure to consider this factor when adding this to your marketing plan. This is merely one aspect of the benefits provided when using an influencer or blogger in your marketing.
Fit* Life* Travel Brand Blogger
This is my blog-brand that I have built over the past three years. Fit Life and Travel is an adventure lifestyle blog that includes exploration, fitness, nutrition, music and art; living life to the fullest. We take you on a journey full of new experiences to roads less traveled, finding hidden gems, and chasing waterfalls! We share positive new experiences of adventure and so much more! We have grown to nearly 30,000 combined social pages. Additionally, we have gained 26,353 views on the Youtube channel and 82,100 monthly views on Pinterest. In my book, our network is not only followers, but they are friends! FitLifeandTravel.com has also earned several high accolades from a network of bloggers; including “Trusted Blogger and High Closer.” You can also see our reviews on the Facebook page.
Small Business FitLife Feature
For the new year of 2021, I added a special series to my blog website that features small businesses. The pandemic has taken a toll on so many over the past year; I thought this is a great way to give back. Of course we are encouraging others to shop local and shop at small businesses!
There are so many factors that go into running a business and the challenges you may encounter are many times unforeseen. I hope you will find this article helpful and informational to you. We have all been affected by Covid which is why I want to explain to you how social media influencers can help your business or brand grow and gain a loyal network within the Covid climate and beyond.